Practical articles for Owner-Operators who want steady clients and a business that doesn't need them in every conversation.
You rightly believe that your consulting marketing strategy is your reputation. Clients hire you for your judgement, so the best marketing is work done well, an...
Build a consulting marketing strategy that keeps your pipeline full while you deliver. A plain guide for UK independent consultants.
Build a business vision that serves your life first. A step-by-step guide to daydreaming, designing your life and writing a vision that guides every decision.
Your unique selling point is not a slogan. For an Owner-Operator, the USP is you. Learn how to find yours before you build anything on top of it.
Industry niching keeps you tied to your own business. Here is how to niche down by problem and systematise, delegate and attract the right clients.
Build an ideal client profile around one real person, not demographics. A three-step method for founders running service businesses.
Most reasons for starting a business begin with survival. Learn the one question to answer first so your business serves the life you actually want.
Want to start a business from an idea? Learn the 3 Foundation steps of pre-founder business building so your business serves your life.
Stop working in your business and start designing it. Learn how to build a business that serves your life, with systems, boundaries and automation that free you.
A weak marketing message is usually a thinking problem, not a copy problem. See why unfinished strategy undermines your message and how to fix it.
Choosing your target market feels like a marketing decision. It's actually a structural one. Get it wrong, and your product, message, clients, and direction all drift with it. Fix it first, and everything downstream gets easier.
