Fractional CMO – Marketing Direction – London

Achieve Sustainable Growth with Clear, No-Nonsense Marketing Guidance

Strategic marketing guidance for growing businesses ready to scale - without the overwhelm, wasted effort, or endless hustle.

Kase Dean - Founder - ASN

You Don’t Need More Trends or Tactics - You Need Clarity

Growing a business is hard enough without being bombarded by the latest marketing “hacks” that promise the moon but deliver chaos.

If your team feels like they’re running in circles and your results aren’t matching your efforts, it’s time for a fresh approach.

I partner with growing businesses like yours to cut through the noise, focus on what truly drives success, and create practical, repeatable marketing processes that deliver real, measurable results.

Together, we’ll create a sustainable path to growth that reflects your vision and values - and empowers your team to thrive.

True growth isn’t about chasing the latest marketing trends; it’s about clarity, consistency, and building systems that align with your business’s vision. - Kase Dean

Does This Sound Familiar?

Your marketing feels more like a messy kitchen at the end of a party- scattered, reactive, and far from strategic.

You’ve hired a junior marketer or non-specialist, but they need more experience (or magic wands) to deliver the results you hoped for.

You’re reluctant to commit to a full-time marketing leader because the timing (and cost) doesn’t feel right. But let’s face it - you need expert direction to get your marketing on track. 

Despite pouring time, money, and energy into marketing, the results are underwhelming, and you’re not sure where to begin untangling it all.

Here are a few common challenges I see:

  • Jumping from one shiny tactic to the next, hoping something sticks.
  • Struggling to guide your junior marketer in achieving meaningful results.
  • Hesitating to hire a full-time leader while knowing you need strategic oversight.
  • Spending on marketing but feeling let down by inconsistent outcomes.
  • Struggling to guide your junior marketer in achieving meaningful results.
  • Feeling overwhelmed and unsure where to start building a solid plan.

The good news? These are solvable problems. With the right systems and guidance, you can stop the scattergun approach, achieve clarity, and see results that make sense.

Your Strategic Marketing Partner

Hi, I’m Kase - your guide to marketing clarity and growth (and no, I don’t carry a crystal ball, but I’ve been told I’m pretty close). With over 14 years of experience as a Strategic Marketing and Business Growth Consultant, I help growing businesses get the structure and results they need.

You’ve Built Something Amazing, and You’re Ready to Scale

You’ve invested in marketing, but the results haven’t been as shiny as you’d hoped. Your team is working hard, but without clear direction, their efforts feel like a jigsaw puzzle with half the pieces missing.

That’s where I come in. I’ve worked with leaders like you who are tired of guesswork and spinning wheels.

I align your marketing strategy with your business goals, create systems that grow with you, and empower your team to deliver results.

Unlike consultants who focus only on short-term tactics, I look at the big picture. Together, we’ll build a sustainable marketing strategy that doesn’t just work today but drives your business forward tomorrow.

Why Work With Me?

  • Clear Strategy: A no-nonsense, step-by-step plan tailored to your business.
  • Sustainable Growth: Systems designed to grow with you—not trendy quick fixes.
  • Real Results: Measurable outcomes that align with your goals.
  • Empowered Team: Mentorship and tools to make your team the stars of the show.

 In just 90 days, you’ll see the transformation - clarity, focus, and a marketing strategy that delivers.

Case Studies

Data Analytics Case Study

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Marketing Automation Case Study

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SEO Strategy Case Study

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Marketing Direction with Real Impact

Here’s how I simplify the marketing chaos and help you achieve your revenue goals:

1. Audit & Align

First, we’ll review your current marketing efforts to see what’s working, what’s not, and where the gaps are. This is our foundation for improvement.

2. Set Clear Goals

We’ll set measurable, realistic objectives—attracting leads, improving retention, or boosting revenue.

3. Targeting & Messaging

I’ll help you identify your ideal customers and craft messaging that makes them say, “Finally, someone understands what I need!”

4. Build Sustainable Systems

We’ll create workflows and processes that turn marketing chaos into streamlined, efficient systems your team can manage confidently.

5. Create Actionable Campaigns

From lead-generation funnels to email sequences and content strategies, we’ll develop campaigns that generate high-quality leads and revenue.

6. Mentor Your Team

Your team will gain the skills and confidence to execute your strategy effectively, with guidance tailored to their needs.

7. Analyse & Refine

Marketing is never “set it and forget it.” We’ll track performance, refine strategies, and keep you ahead of the game.

Get Help With Your Marketing

After We Work Together...

Your marketing will finally feels purposeful and effective.  No more scrambling, guessing, or throwing spaghetti at the wall.

  • A Clear Path Forward: A solid strategy that aligns with your business goals and eliminates the guesswork.
  • Confidence in Your Marketing Team:  Your team will be equipped, skilled, and ready to execute with precision.
  • Systems That Work for You:  Streamlined processes that make marketing manageable and efficient.

  • Measurable Growth:  Results you can see: higher-quality leads, increased revenue, and a loyal customer base.

  • Freedom to Focus on What You Do Best:  With your marketing in capable hands, you can focus on the parts of your business you love.

  • A Business Positioned to Scale: Your marketing will be a growth driver, not a bottleneck, giving you the momentum to scale confidently.

Business Owners I've Worked With Say...

Schedule Your Free
Marketing Clarity Call

Explore Your Business Potential in a Focused 15-Minute Conversation

During Your Marketing Clarity Call, We Will:

  • Discuss your business, its goals, and challenges, helping to clarify your current situation in the digital landscape.
  • Explore the areas of your business that need attention, providing you with a clearer picture of where you stand without any immediate recommendations.
  • Assess whether your business could benefit from our support.