The Founder Bottleneck.
A short, guided workbook that shows you exactly where growth still depends on you, and what to strengthen first.
Growth & Positioning
Business Growth Coach: What One Does and How to Choose the Right One For You
A business growth coach helps you build the parts of your business that should not depend on you, and you are right to be careful about hiring one.
You have built something real. You know...
Foundations
Your Business Vision Starts With a Dream: A Step-by-Step Guide to Building Yours
Owner-operators rightly believe that they are too busy to sit around dreaming.
There are clients to look after. There are invoices to chase, a team to support, a to-do list that never seems to...
Foundations
Your Unique Selling Point Is You
You believe your unique selling point lives in what you sell: the service, the price, the quality and rightly so, because that is where every guide on the subject tells you to look.
But when...
Scale & Systems
How to Create an Online Course for Free With Systeme.io and Claude
I am going to show you how to create an online course... FOR FREE.
You have probably been told that creating an online course takes a big budget, a production team and a platform that...
Foundations
You Don’t Need a Niche. You Need a Problem.
As an Owner-Operator, you've probably been told to pick a niche.
Choose an industry, serve it, and let the focus do the work.
You rightly see the logic in it, because a clear focus...
Scale & Systems
Bad Customer Service Is Now a Business Model
We were never asked whether we wanted a script in place of a person. Companies have decided that customers are the fuel of the money machine rather than the reason for it, and the...
Growth & Positioning
Your First Hire Will Not Fix What Is Not Written Down
Your first hire is often the thing an owner-operator says they cannot afford, and the money is only part of the story.
Owner-operators rightly believe that hiring is off the table until revenue improves....
Growth & Positioning
Simply Delegating Tasks Will Not Give You Your Week Back
Delegating tasks is the advice every stretched founder hears, and it rarely sticks or makes sense beyond just giving tasks to someone else like a "hot potato".
Let me set the scene for a...
Foundations
Ideal Client Profile: Why It Should Be a Real Person, Not an Avatar
An ideal client profile built from age ranges and job titles tells you who to target, but not who you are actually helping.
I learned that on a call with a founder who had...
Foundations
Reasons for Starting a Business: The Question Every Founder Avoids
The reasons for starting a business are rarely the reasons a business keeps going.
I saw that clearly when I ran a thought experiment with a founder recently.
I asked him to imagine twenty...