I know what the usual advice is.
I’ve seen and heard it all, just like you.
Typically, when you’re working to overcome a lack of inbound enquiries for your services, you’ll be told to do these 3 things:
Boost Your Online Presence
They’ll say you need to be everywhere online, posting on social media, blogging, and creating videos.
But is it really necessary to spend hours upon hours every day on these platforms? Instead, focus on quality over quantity.
Pick one or two platforms where your target audience hangs out the most and engage genuinely with them.
Share valuable content that showcases your expertise and addresses their pain points. This approach will help you build a loyal following without feeling overwhelmed.
Yes, word-of-mouth is powerful, but waiting for it to happen passively won’t solve your problem. Instead, be proactive.
Satisfied customers are more likely to refer you to their friends and acquaintances. You can even offer incentives like discounts or exclusive offers for referrals to encourage them further.
Collaborate with Complementary Businesses
While the usual advice might suggest spending big on advertising, consider collaborating with other small businesses that offer complementary services.
Look for partners who share a similar target audience but don’t directly compete with you.
By cross-promoting each other’s services, you can tap into a new customer base without breaking the bank.
But my advice?
You don’t need to spend thousands of pounds or devote six hours a day like with these other methods.
Here are 3 ways you can work towards your goals, without breaking the bank or exhausting yourself:
Optimise Your Website for Conversion
Your website is your online storefront, so make it count. Ensure it’s visually appealing, easy to navigate, and mobile-friendly.
Focus on clear and compelling calls to action that encourage visitors to inquire about your services.
Test and tweak your website regularly to improve its effectiveness in converting visitors into leads.
Harness the Power of Local SEO
Instead of trying to compete nationally or globally, focus on dominating your local market.
Local SEO involves optimising your online presence to rank higher in local search results.
Claim and optimise your Google Business Profile, use location-based keywords on your website and get involved in your local community to build your reputation.
Offer Irresistible Promotions or Packages
People love a good deal, and offering promotions or packages can be a great way to attract new customers.
Create limited-time offers, discounts for first-time clients, or bundled packages that showcase the value of your services.
These enticing deals can prompt potential customers to take action and inquire about what you have to offer.
I’m curious… which of these will you try first?
Remember, implementing even just one of these strategies with dedication and consistency can make a significant difference in generating inbound enquiries for your business.
Do You Help With Any of These?
Apply For a FREE Attraction Marketing Audit
During this short call, one of our marketing experts will delve into your current strategies, identify areas of opportunity, and give you a taste of what The Attract Sell Nurture™ System can do for your business.
This is an opportunity for you to see how our unique approach to marketing can unlock your business’s full potential.
What You’ll Get from the Attraction Marketing Audit:
- A laser-focused, 15-minute analysis of your marketing efforts by our expert team
- Insight into key areas where your business could be making a more significant impact
- A chance to experience the Attract Sell Nurture™ System difference, without any sales pressure or sales pitches.
Remember, this is a diagnostic discovery call that will allow you to explore new marketing possibilities for your business.
We won’t be prescribing solutions during this initial call, but we’re confident that you’ll be intrigued by our approach and eager to learn more.