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What Is The Startup Lowdown?

Hi, I'm Kase Dean!

I created the Startup Lowdown podcast to shine a light on the realities of building a profitable startup, offering an unfiltered look into the highs and lows that founders experience. 

Drawing on my journey as a father, husband, mentor, consultant, and entrepreneur, I’ll emphasise my belief in human-centred business. 

For me, it’s all about empathy, strategy, and then technology - challenging the traditional focus on B2B or B2C by highlighting H2H (human-to-human) interactions at the heart of every business.

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This podcast explores how startups can achieve sustainable growth while staying true to their values.

These discussions won’t just focus on business tactics, but also on balancing personal and professional lives, making decisions with empathy, and overcoming the unique challenges that come with entrepreneurship.

Through my interviews with founders, entrepreneurs and small business owners, listeners will get a grounded perspective on what it really takes to succeed in the startup world.

Whether you’re an early-stage founder or looking to scale your venture, The Startup Lowdown will be a valuable resource, helping you grow your business authentically and sustainably.

Apply below to be guest on Startup Lowdown.

Why Is It Called Startup Lowdown? 

I wanted the title to reflect the no-nonsense, straight-talking approach I plan to take in every episode. Founders often hear the same polished success stories, but I want to give listeners the real lowdown - the unfiltered truth behind the struggles, lessons, and wins of building a startup.

The podcast will cut through the noise and get to the heart of what it takes to build a business, focusing on the personal and professional sides of entrepreneurship. It's about offering real insights and advice you can apply, minus the fluff, to help you on your own journey.

Apply below to be guest on Startup Lowdown.

Who Is The Ideal Guest?

Ideal guests for Startup Lowdown are startup founders, entrepreneurs, and business leaders who have navigated the challenges of building a business from the ground up. 

Guests who value authenticity, transparency, and are willing to share both their successes and the tough lessons they've learned along the way are a great fit.

Whether they’re at an early stage or have scaled their venture, they should be passionate about human-centred business, focusing on empathy, strategy, and sustainable growth.

Apply below to be guest on Startup Lowdown.

Who Is The Format of The Podcast?

Startup Lowdown will be part interview, part talk show, blending candid conversations with insightful discussions on key topics that matter to startup founders. 

Each episode will dive into real-world challenges, covering topics such as:

  • How to balance personal life with the demands of running a business.
  • The importance of empathy and human-centred decision-making in entrepreneurship.
  • Strategic marketing approaches for sustainable growth.
  • The role of technology in scaling without losing the human touch.
  • Lessons learned from failures and successes in building a startup.

The format encourages both practical advice and personal storytelling, ensuring listeners walk away with actionable insights while feeling connected to the human side of business.

Apply below to be guest on Startup Lowdown.

Apply to Be a Guest

Are you a founder or entrepreneur with a story to share? 

Apply to be a guest on Startup Lowdown and join a candid conversation about the highs and lows of building a business. We’re looking for real stories, actionable insights, and honest reflections on what it truly takes to create a sustainable, human-centred business. 

Whether you're just starting out or have successfully scaled, if you're passionate about sharing your journey and helping others grow, we want to hear from you!